Founder of fashion giant Patagonia, Yvon Chouinard, revealed he has given away his company to a charitable trust in a bid to fight climate change.
Chouinard said that under a new ownership structure, any profit not reinvested in running the business will go to fight the persistent threat of changing climate. This translates to around $100 million a year.
Patagonia sells hiking and other outdoor clothing in over 10 countries all around the world.
The company’s revenue, after being founded in 1973, is estimated to be around $1.5bn this year alone, with Mr Chouinard’s net worth ranking at around $1.2bn. The entrepreneur said that despite its immensity, the earth’s resources are not infinite.
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‘It’s clear we’ve exceeded its limits’ he said. ‘Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source.’
The Californian firm was already donating 1% of annual profits to grassroots activists and committed to sustainable practices. However, he told his customers he wanted to do more.
Instead of selling the company and donating the money to charity or taking the company public, Chouinard’s family transferred all ownership to two new entities. The Patagonia Purpose Trust remains the controlling shareholder but will only own 2% of total stock. The Holdfast Collective, a US charity, now owns all of the non-voting stock – around 98% of the company.
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