In a groundbreaking initiative launched on Women’s Day, local cab company eCabs is introducing the Women+ option in their app, aimed at enhancing the safety and comfort of female passengers by allowing them to request a female driver for their journey.
This innovative feature is designed to provide both riders and drivers with “a greater sense of control, comfort, and security during their ride,” as stated by the company. eCabs, a forward-thinking local transport firm, is keen on promoting inclusivity and safety within its services, and the Women+ option is a testament to their commitment.
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The introduction of this option is also a strategic move to encourage more women to join their impressive roster of over 300 female partner drivers, by creating a more inclusive and secure environment for them to work in.
Recognising the importance of supporting women beyond the confines of their service, eCabs has also pledged to contribute to the empowerment of women through education by incorporating philanthropy into their initiative. Throughout the month of March, every journey booked through the Women+ option will include a donation to the FIDEM Foundation, a renowned NGO dedicated to empowering women through education.
This partnership not only highlights eCabs’ dedication to enhancing the safety and comfort of their female passengers but also their commitment to contributing to the broader social cause of women’s empowerment.
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