Ride-hailing platform eCabs has introduced a new ride category called “Cab bil Bajd” to support male cancer awareness during November, as part of the Movember movement.
For every ride taken in this category, eCabs will donate 50 cents to the Male Cancer Awareness and Support Foundation (MCASF), a newly established organisation. The initiative aims to raise awareness for health issues like prostate and testicular cancer, mental health, and suicide prevention, while making a meaningful impact.
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The “Cab bil Bajd” rides will be priced the same as the eCabs GO category, making it an affordable option for passengers who want to support the cause. eCabs Malta CEO Andrew Bezzina emphasised the importance of contributing to male health awareness, noting the need to open conversations about these often-overlooked health issues.
MCASF Chair Gavril Flores expressed gratitude for the collaboration, highlighting that the initiative’s value lies not just in financial support, but also in promoting early detection and providing emotional support for those facing cancer.
Prostate and testicular cancers are among the most common male cancers, and early detection significantly improves treatment outcomes. Through this initiative, eCabs hopes to raise awareness and help save lives.
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