Despite the constant releases of new iPhones and other technological gadgets, it seems as though Gen Z might be reverting back to ‘dumb phones’ such as Nokia.
Apparently, Nokia reportedly sold tens of thousands of phones each month last year. According to HMD Global, the US saw a rise in feature flip phone sales in 2022 as well.
The finding follows a Counterpoint Research report which suggests that nearly 80% of feature phone sales, like the Blackberry, in 2022 were from the Middle East, Africa and India.
The rise in dumb phones, as opposed to smart phones due to their lack of internet connectivity and touchscreens, may be attributed to rising awareness of the harmful psychological effects of constant exposure to social media.
Experts are suggesting that there might be a 5% increase in dumb phone sales in the coming years. And even though this won’t put smart phone producers under any serious pressure (just yet), it does seem to indicate a shifting mentality when it comes to social media and the use of technology.