No that’s not the flash or a variant of him. But yes, Nike had a mascot back in the 1996. In fact, Swoosh Man’s suit took around $125,000 to make.
It was designed by Jose Fernandez, who was the designer behind the 1995 Batman Forever Bat Suit.
Swoosh Man/Nike Man/Swoosh Hero had a futuristic design with a silver finish and a bold red Nike Swoosh on his chest. Two other small swooshes featured on his helmet, ‘similar to that of the original Air Max 97 Silver Bullet released in 1997.
The Nike mascot made his debut at the Hoop Heroes event in Tokyo, and originated with track-and-field star Ian Campbell who was managing director of Nike Sports Entertainment.
The subdivision was created with the intention of promoting the brand further and featured the mascot golfing with Tiger Woods, playing basketball with Michael Jordan, and more.
The man inside the suit was Jon Kudo, the former mascot for the Minnesota Timberwolves, and he was required to perform outlandish stunts. Unfortunately, due to an economic downturn led to a decrease in sneaker sales and saw Swoosh being shelved along with Nike Sports Entertainment.
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