While Malta’s failure to qualify on Thursday’s Eurovision Semi Final came as an unfortunate blow to local Eurovision fans, there seems to be a silver lining for Emma Muscat and Maltese music.
Emma’s track ‘I Am What I Am’ has found itself in the Viral 50 of multiple European countries such as Sweden, Norway and The Netherlands. The playlist in question, on streaming platform Spotify, algorithmically award tracks which are being listened to frequently on the same platform.
Emma’s self-titled album ‘I Am Emma’ also went live on streaming platforms this week and features ‘I Am What I Am’, Eurovision Song Malta winner ‘Out of Sight’ and a number of others.
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