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‘Demure’ Tiktok Star in Legal Battle Over Catchphrase

Aug 28 2024 Share

The creator of TikTok’s popular “demure” catchphrase, Jools Lebron, has become more aware of US trademark laws after rising to fame with her advice on being “demure,” “mindful,” and “cutesy.” Her trend caught on, leading to brand partnerships and celebrity endorsements. However, Lebron recently revealed she didn’t trademark her catchphrase in time, and a Washington state man, Jefferson Bates, filed for the trademark “Very Demure … Very Mindful …” to capitalize on her success

In response, Raluca Pop, founder of Hive Social, filed a trademark for “Very Demure Very Cutesy” in California to support Lebron, intending to transfer it to her. If Bates’ application is approved, Lebron could be barred from using her phrase on merchandise or sponsored content in Washington unless she secures a federal trademark.

Trademark lawyers believe Lebron can challenge Bates’ claim, as she was the first to use the phrase. Attorney Alli Elmunzer emphasized that Lebron’s continued use and monetization of the phrase would strengthen her case against Bates, who hasn’t yet used the trademark despite filing a $1 billion application.

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New Record Broken for Largest Palju in Zabbar

New Record Broken for Largest Palju in Zabbar
Aug 28 2024 Share

Just Yesterday, The Malta Records confirmed a new national record for the largest palju, achieved in Ħaż-Żabbar during the feast of Our Lady of Grace. The massive structure, displayed at the property of Mr.Angelo Magro, measures at an  impressive 31.3 metres in length and 11.53  meters in width, setting a new benchmark in Malta’s celebrations.

The plaju, raised on a gigantic pole, received praise for its detailed and hig-quality  printing ,expertly produced by SENC Flag Printing. This marks the third time the record has been broken , following previous records set by San Lawrenz on July 29, 2022, and Għarb on June 29, 2023.


Mr.Magro’s impressive palju gives the feast an amazing finishing touch and demonstrates the ingenuity and commitment of the Żabbar community. This latest record not only enhances the local celebrations but also emphasizes a tradition that unites and inspires the community throughout Malta.

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Local B-Boy Makes It To Top 8 In Slovakian Battle Event

Local B-Boy Makes It To Top 8 In Slovakian Battle Event
Aug 28 2024 Share

Local B-boy Liston Bongailas was in Slovakia this past week representing Malta at the ILL-Abilities Breaking Battle.

‘Representing Malta without any sponsors and made it to Top 8’, wrote Liston. ‘No big moves. Just my heart connected with music’.

Liston was applying a ‘no hands’ concept to challenge himself throughout the round as he performed amongst other b-boys and b-girls in the field.

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Dam Collapse in Conflict-Ridden Sudan Claims 60 Lives

Aug 28 2024 Share

At least 60 people have died following the collapse of the Arbat dam in war-torn Sudan, triggered by heavy rainfall. Rescue operations are ongoing, though the death toll is feared to rise. The dam, with a capacity of 25 million cubic meters, was a crucial source of drinking water for Port Sudan, where the military government is based.

After 16 months of civil war, Sudan is now facing torrential rains and flooding, which have killed dozens and displaced tens of thousands. The dam’s collapse in Red Sea state devastated farms and villages downstream, with entire areas washed away. Local residents recounted harrowing stories of being trapped in vehicles and losing their homes to the floodwaters.

Additionally, the heavy rains damaged a major fibre-optic cable, causing a widespread communication outage across the country. Rescue efforts are underway, with the air force working to save those trapped after seeking shelter in the mountains.

Army chief Abdul-Fattah al-Burhan visited the flood-hit areas, while the military urged federal and state agencies to provide urgent support. Sudan, already ravaged by war since last April, is now grappling with worsening food shortages exacerbated by the floods, further deepening the country’s crisis.

#MaltaDaily