Portugese player Cristiano Ronaldo broke the internet after removing two Coca-Cola bottles during a press conference and promptly urging everyone to drink water. However, this simple manoeuvre and his dislike for soft drinks resulted in huge negative financial impact for the brand itself. Spanish outlet Marca reported that the share price of the company before and after the gesture led to billions of dollars in losses.
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Coca Cola allegedly went from being worth $242 billion to $238 billion – a 1.6% drop for the company’s position on the stock market. The whopping $4 billion drop affected Coca-Cola’s shares so much that when the stock market opened at 3pm in Europe, the shares dropped from $56.10 to $55.22 per share. Coca-Cola have not yet commented on the incident.
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