The Malta Football Association has unveiled its brand new face through the unveiling of a fresh logo which will be used by the national teams and the association itself.
The rebranding for the local association was motivated by the strategy for Maltese Football 2020-2024 ‘We Can Perform Better’. It will be giving a new identity to the Malta Football Association which respects and highlights the history and tradition whilst also keeping the eight-pointed cross at the centre.
The association revealed that the mindset behind the national team’s brand is to reflect the competitiveness and sacrifice undertaken by the team. The aim is to use football to build a positive spirit and a clear image of the nation.
This comes after the MFA was found to have up to €7.8 million in expenses and an income of €6.2 million between April and December of last year. As a consequence, a deficit of €2.2 million was recorded.
The reason behind these financial consequences were the COVID-19 pandemic, which in turn saw last season being cancelled before it’s natural period.
President of the Association Bjorn Vassallo announced that the MFA will be embarking on a plan of recovery to acquire financial stability through several incentives aimed at reducing expenses in the MFA’s budget for 2022.
The MFA will still continue to work towards sustainability through funds by FIFA and UEFA without negatively impacting technical or developmental projects as well as the financial aid to clubs and football associations.