Air fares could increase as ‘drip pricing’ is set to be banned as part of a set of new measures introduced to ‘protect consumers’.
This was announced by King Charles, who introduced a new consumer bill in a Tuesday speech, aiming to prohibit practices which add charges to basic advertised prices.
Drip-pricing, a practice wherein firms only advertise part of a product’s price upfront only to reveal other charges later, is a common practice among airline operators.
By limiting it, median air fares could potentially increase by £80 when one adds the hidden costs of things such as as luggage and seat bookings.
Experts have warned that this new legislation is unfair on airlines, with the ‘cheap fares advertised available to passengers without needing to pay any extra costs.’
This could impact some of the cheapest basic flights by, say, RyanAir and easyJet. What do you make of this?