Carisma has launched a new collection in collaboration with popular local singer Claudia Faniello and her hit single from Mużika Mużika ‘Ġmielek’.
The ‘Ġmielek Collection’ celebrates the beauty of being uniquely you, featuring 4 new meaningful pendants.
The new collection is a first in Maltese history since it focuses on inclusivity, and totally mirrors the positive message that comes out from the song ‘Ġmielek’ that has also been re-recorded.
Alongside a new music video, directed by the renowned Steven Levi Vella and filmed by the talented Victor Abela, Carisma and Claudia Faniello highlight the spirit of inclusion, self-worth and hope – with a collection that includes strong inclusivity and awareness messages, particularly about people who live with disabilities such as ADHD, Dyslexia, hearing, and eyesight impairments.
One can easily notice the strong connection between the songs’s message and what the Carisma brand stands for – in fact, part of the collection also includes a pendant with braille on it.
Speaking exclusively with Malta Daily on this release, singer Claudia Faniello highlighted the importance of recognizing the inner beauty of a person. “In today’s fast-paced world, people often judge others based on their external appearance, leading to prejudices, indifference, and discrimination.”, said Faniello.
She explained that “the consequences of this behavior are severe, as it can make people feel unwelcome and isolated, causing them to suffer silently.”
Claudia’s song reminds us that we should take the time to look beyond the surface and appreciate the unique qualities and values that each person possesses. By doing so, we can create a more accepting and inclusive society that values diversity and promotes mutual respect.