The Hot Chip Challenge, a viral sensation in Berlin, involves consuming a €10 tortilla chip coated in the “hottest chilli in the world.”
Videos on TikTok depict participants, including police officers, attempting the challenge, prompting a surge in popularity.
However, the response has raised concerns, with several teenagers reportedly hospitalized, leading to calls for a ban.
Some German regions, including Bavaria, Baden-Württemberg, and Lower Saxony, have already forbidden the product. The manufacturer, based in the Czech Republic, plans to halt exports temporarily and relaunch with a slightly milder version.
Meanwhile, a similar spicy tortilla chip, the “One Chip Challenge” by Texas-based Paqui, has been withdrawn from stores following the death of a teenager in Massachusetts.
The chip, spiced with Naga viper and Carolina Reaper peppers, is packaged in a coffin-shaped box. The challenge involves posting results on social media, but a teen’s death has led to its removal “out of an abundance of caution.”
Paqui emphasizes adherence to food-safety standards and warns against consumption by individuals with allergies, health conditions, or pregnancies. The “One Chip Challenge” gained social media popularity, with the hashtag #onechipchallenge viewed over two billion times on TikTok.
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