
Cadbury’s latest campaign, ‘Made to Share’, is encouraging chocolate lovers to rethink how they share a bar of Dairy Milk.
The campaign introduces limited edition packaging with fun suggestions on how to divide the chocolate bar, honouring the everyday heroes like designated drivers, snack buyers and those who keep group chats active.
It’s part of Cadbury’s ‘Generosity’ platform, which celebrates small acts of kindness and connection. Previous campaigns have tackled serious issues like loneliness, but this one takes a more lighthearted approach, highlighting the simple joy of sharing.
Cadbury’s initiative is already gaining attention, with fans sharing their reactions online. The brand continues to use its packaging to foster connection, proving that even the smallest gesture can make a big impact.
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