It appears that Barney the purple dinosaur, made famous by the “Barney & Friends” show that aired on PBS from 1992 to 2010, is set to make a comeback to TVs and toy shelves next year.
While Mattel, the toy company that owns the Barney franchise, has not yet officially confirmed the news, the company announced on Monday that the new show will be animated, and will include TV, film, and YouTube content, as well as music and merchandise such as toys, clothing, and books.
The company is also developing apparel and accessories for adult fans of the show, in an attempt to tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world.
The new franchise is being produced in collaboration with Nelvana, a studio owned by Canadian media company Corus Entertainment.
With this modern take on Barney, Mattel is hoping to inspire the next generation to listen, care, and dream big, and to cash in once again on young and middle-aged adults who yearn for the days of their childhood.
Mattel has recently brought back its Monster High and Masters of the Universe franchises, and is looking to generate more hit toys, as it recently announced disappointing earnings and sales for the holidays and a sluggish outlook.