Barbie has been on a mission to release new collections of dolls which are more inclusive of all children. And their latest instalment features the first doll with hearing aids.
This comes after Mattel unveiled Barbie dolls with different body shapes back in 2016. Then, in 2020, Barbie dolls with vitiligo – a condition that affects skin pigmentation – were released.
Their Fashionista collection now introduces the hearing aid barbie doll, along with a vitiligo version of Ken, as well as another doll with a prosthetic leg. Mattel executive Vice President Lisa McKnight said that the collection aims to reflect the diversity kids see in the world around them.
The company even worked with an audiologist to accurately represent the behind-the-ear hearing aids. With over 175 dolls, they seek to give representation to all children no matter their life context.