Mattel’s new line of “Wicked” fashion dolls is flying off shelves. The dolls, designed to promote the upcoming Wicked movie, feature a misprinted website link that directs buyers to a pornographic site instead of the official film page.
This unexpected mishap has retailers like Target, Walmart, and Amazon pulling the dolls from shelves in order to prevent further sales.
Despite the PR nightmare for Mattel, the error has proved a lucrative opportunity for resellers. Some have capitalised on the mistake by selling the misprinted dolls on platforms like eBay for as much as $2,100, far above the original retail price.
In response to the scandal, Mattel has advised parents to either discard the packaging or cover up the offending link. The company is working to resolve the issue and prevent any further distribution of the misprinted dolls.
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