The Barbie Movie has been a massive hit at the box office, breaking 14 records in just its first two weekends.
It was released alongside Christopher Nolan’s Oppenheimer, and the viral intrigue surrounding Barbie likely contributed to higher cinema attendance than if the films were released separately.
Barbie grossed an estimated $155 million in its opening 3-day domestic weekend, $287.4 million in its first week, and $93 million in its second weekend at the domestic box office.
Globally, the movie has already surpassed $800 million and is projected to reach $1 billion soon, making it the second highest-grossing film of 2023 after The Super Mario Bros. Movie. Warner Bros. may consider making a Barbie 2 given its massive success and appeal to a younger female audience.
Barbie’s success is further highlighted by its broad appeal, with 65% of the audience being female and 81% being younger than 35. The film’s over-the-top marketing has undoubtedly contributed to its popularity. Barbie is currently playing in cinemas worldwide.
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