Balenciaga has stirred both amusement and bewilderment with its latest offering: a bracelet that resembles a roll of Scotch tape, priced exorbitantly at €3,000 (S$4,400).
This audacious move by the luxury fashion brand to elevate mundane objects to haute couture status is met with a mix of mockery and subtle admiration online.
@highsnobiety Would you wear this? 🤨 #balenciaga
Unveiled during Paris Fashion Week as part of Balenciaga’s fall/winter 2024-25 collection, the bracelet challenges conventional notions of fashion by transforming packaging materials into coveted accessories.
Worn by a model on the runway alongside a powder blue dress cinched with adhesive tape, the sticky tape bracelet gained viral attention after appearing on the TikTok page of fashion influencer @highsnobiety.
Comments range from skepticism about the absurdity of luxury consumption to playful banter, with some jokingly suggesting alternatives like purchasing from an indie brand called Scotch.
In China, fashionistas are inspired to create their own versions of sticky tape accessories, hoping to capture the trend without the Balenciaga price tag.
While the official pricing remains undisclosed, anticipation builds, with speculations suggesting that the bracelet could command as much as €3,000, further fueling the debate around luxury fashion and consumerism.
#MaltaDaily
