James Cameron’s ‘Avatar: The Way of Water’ has generated around $855 million in global ticket sales since its December 16th release date, making it the fifth highest grossing film released this year.
Domestically, the sequel to the 2009 hit ‘Avatar’ raked in an estimated $56 million during its second weekend in theatres. This is a 58% drop from its debut, with the culprit for the lower turnout assumed to be the winter weather and storms.
A decline in ticket sales is quite common for such blockbusters, with most experiencing a 50% to 70% downgrade. The metric is known as the second-week drop and is often used as an indicator of whether a film will have a longevity at the box office.
Films falling less than 50% are expected to have long runs whereas those which top 70% are likely to see ticket sales drop even more.
This means the Avatar sequel is in tranquil waters (pun intended) for the time being, with international ticket sales continue to thrive. In fact, apart from the $254 million domestic ticket sales, the film generated $601 million from international markets.