In August 2024, Xiaomi overtook Apple to claim the position of the world’s second-largest smartphone brand, as reported by Counterpoint Research.

This achievement marks a significant milestone for Xiaomi, especially considering its month-on-month sales remained relatively flat. However, the company capitalized on Apple’s seasonal sales dip, allowing Xiaomi to surpass the tech giant for the first time in several years.

Xiaomi’s success can be attributed to a well-executed strategy of releasing key models that target specific price segments. By offering a diverse product lineup catering to various customer needs and budgets, the company was able to strengthen its market position.

Additionally, Xiaomi’s aggressive marketing campaigns, particularly in regions like Latin America, played a crucial role in sustaining its momentum even during typically slow sales periods.

This multifaceted approach has helped Xiaomi maintain steady growth in the competitive global smartphone market.

There have been many other phone brands such as One Plus and Huawei that have tried to enter Samsung’s and Apple’s duopoly, however it now seems that Xiaomi has planted itself as a competitor to the big boys.

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A video posted by reigning shield champions Birgu Regatta Club, shows the behind the scenes of their gruelling regatta championship race, a few days ago.

The video shows the tough challenges, mentally and physically, that the rowers need to accomplish in order to write their names into history and win the shield for their town.

Birgu managed to beat out neighboring towns, Senglea and Cospicua (Birgu) as well as Marsamxett.

Writing about the one of a kind video, Birgu Regatta Club had this to say; “Many think that rowers only row, but this video will show what goes on inside the boat during the race. This is the original sound from the last race, where you’ll hear the crew talking and the sound of Opra z-Zu with every stroke.”