Porsche and Audi, Volkswagen’s premium brands, will be joining Formula 1 after the German auto-making group was convinced into the move as ‘it will bring in more money than it will cost.’
VW chief executive Herbert Diess revealed the news, saying that discussions by the board of directors about the brands’ plans had created some divisions.
Speaking on Monday at an event in Wolfsburg, where the German carmaker headquarters are situated, it was finally decided that more money could be made through an F1 commitment.
There has been speculation for several months that the two brands were negotiating partnerships to enter what could be seen as the highest international motor racing class.
The field has been rather dominated by Volkswagen’s German rival Mercedes for the last decade. Diess explained that the timing of the decision has been heavily impacted by the sport’s new engine regulation which will come into effect into 2026.
In order to catch up with the already established racers, the brands will be using the fact that a major rule change will be implemented to avoid having to fine-tune for what is already there.
It is expected that Porsche will link up with Red Bull, as they have been linked for several years and who have their own Powertrains Division focused on the 2026 changes. Audi’s fated link is undecided, but it is reported that Sauber, Williams and Aston Martin could be likely options.
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