Times are indeed changing, and while sometimes it does seem like everything is going digital, a step back may feel fresh, which is why ASOS’ first-ever brick & mortar store in London is driving people wild.
Calling itself “a search engine you can walk through”, ASOS will land at 11 Rathbone Place in Central London between November 23-26, offering a curated selection of AW23 collections with brands like ASOS Design, Collusion, Nike, New Balance and more.
The fashion event will also feature DJ sets, live music, giveaways, freebies, panel discussions, skincare masterclasses and a pop-up Augmented Reality catwalk show with Snapchat.
Senior Customer Director for ASOS, Dan Elton, stated that the company is excited to deliver its first in-person shopping experience for consumer on Black Friday, reiterating that ASOS’ goal is to inspire fashion lovers whilst mixing products, experiences and events.
Do you prefer online shopping or are you a fan of the stores?
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