ASL interpreter in Rihanna’s Super Bowl show goes viral

Feb 13 2023

As Rihanna returned for a legendary Super Bowl performance, which also revealed that the singer was pregnant, the American Sign Language interpreter handling the performance went absolutely viral.

The ASL interpreter was revealed to be Justina Miles, who was absolutely ‘vibing’ to the song on the TV screens.

The 20-year-old American performer hails from Philadelphia and has made history as the first female deaf performer to be invited to a Super Bowl halftime show.

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Currently studying for a Bachelors of Science in Nursing, she comes from a mixed family with deaf members on each side.

She had also become a TikTok sensation in 2020 after a video of her performing Lil Kim’s song ‘Crush on You’ went viral. It went so viral that it ignited a #crushonyouchallenge.

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Cardi B and Offset join McDonald’s US to launch Valentine’s meal for 2

Feb 13 2023

Rappers Cardi B and Offset have joined forces with fast food giant McDonald’s through a Super Bowl advert to build up hype for their Valentine’s Day meal for two.

The timing of the launch reportedly commemorates back to the onset of their relationship, which began to bud at around 2017’s Super Bowl.

The advert features the two rappers along with eight other couples as they share details about their partner’s preferred order and how knowing it is akin to knowing an intimate part of them.

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It was also revealed that Cardi typically goes for a classic McDonald’s cheeseburger, paired with BBQ sauce and a large Coca Cola. As for Offset, he prefers a Quarter Pounder with Cheese and a large Hi-C Orange Lavaburst. The duo also shares a large order of fries and a hot apple pie.

And to further advertise the meal, Cardi herself took to social media to give her own, rather vulgar, spin to the famous McDonald’s tune.

Six years into their marriage, the two have become parents to two kids under five years of age.

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Boost to ‘Teen Outside the Box’ initiative for Maltese students

Feb 13 2023

The ‘Teen Outside the Box’ programme has just been given a boost to develop a programme of prevention among students ranging from Form 2 to Year 8 in Maltese schools.

This programme aims at developing other programmes which are already ongoing in Maltese schools to improve the skills of children and youth to stay away from addictive circumstances, mainly pertaining to drugs but also technological.

The programme is split into three main sections: one pertains to substance abuse, another on the disciplined use of technology and the other about taking decisions.

The programme is being held by the Sedqa Agency, along with the FSWS. A session in Bormla’s Santa Margherita College was given to students, which was attended by Minister for Social Policy and Children’s Rights Michael Falzon, Minister for Education and Sport Clifton Grima and Parliamentary Secretary for Reforms and Equality Rebecca Buttiġieġ.

Falzon highlighted how such programmes can help isolate situations which could prove harmful to children, whether they be inappropriate environments, health issues or limited access to education.

Grima praised the initiative and said that, when speaking about education, he continuously tries to insist that the education Malta’s students is given is a holistic and full one.

On her part, Buttiġieġ said that it is important that our adolescents are helped to develop skills which help them take decisions in the future which are thought out and can respect other people.

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Tubi streaming service goes viral for fake out advert

Feb 13 2023

Among all the adverts during the Super Bowl LVII broadcast, streaming service Tubi was the one to go viral as well as have viewers scratching their heads.

During a 15 second spot, television viewers at home thought that the broadcast off the massive event had returned from a commercial break.

But as Fox Sports announcers Kevin Burkhardt and Greg Olsen start to discuss the Super Bowl, the screen is seemingly taken over by someone scrolling through the television app catalogue and right to the Turi TV app.

In the video’s YouTube caption, Tubi said that ‘No, you didn’t sit on the remote. But on Super Bowl Sunday, we fooled audiences into thinking they did.’

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The commercial was called ‘Interface Interruption’, which also racked up talk and buzz on social media as people discussed what they thought was happening.

“Nicole [chief marketing officer at Tubi] and the Tubi team came to us with a unique brief for the streaming sector” said Greg Hahn, the co-founder and CCO at Mischief, who produced the ad in partnership with Tubi.

“Reveal Tubi to the world, personality-first. Not title-first. These spots reveal a personality we’ve had fun creating over the past few months: Quirky, playful and a bit unexpected. Tubi is poised to be the troublemaker of the streaming world.”

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