Following Balenciaga’s show invites and the FW22 runway presentation, many fans are wondering whether their collaboration with Apple is actually a thing that will happen.
Nothing has been announced by either company as of yet, but there are some hints that seem to suggest that this could be an actual possibility.
If we look back, Balenciaga had already joined up with Apple Music, when Demna, creative director of the brand, curated a playlist to accompany the label’s ‘Hello, My Name Is Demna’ merchandise.
This was continued by Rammstein in 2021 when they released limited edition merch and a special Apple Music playlist for the German band’s fans.
Balenciaga is known for its weird collaborations and high-class connections – with associations ranging from everything like Simpsons and even hip hop star Kanye West.
The FW22 collection unveils a knockoff Apple hoodie, with the slogan ‘Be Different’ written underneath the iconic nibbled fruit. However, the Balenciaga x Apple collab is yet to be confirmed.
It could be that Apple is seeking to expand into the fashion industry as artist pullouts (such as Kanye) impact the name of the brand. If anything, the fashion brand could give the tech giant a big boost despite it already being a mainstay.
#MaltaDaily