With 80 million in 2020’s last three months sold, Apple makes it back to the ranking of global smartphone. Overtaking Samsung who held its place since 2016, Apple saw its rise to the top with the release of the iPhone 12 in late 2020.
The iPhone 12 brings novice to the models, along with Apple paying homage to previous editions. The positive reviews rolled in alongside the 5G iPhone 12, with lead analyst Annette Zimmerman claiming that 15% of Apple’s sales in Q4 2020 benefited from the 5G iPhone’s re-release.
With both Samsung and even Huawei taking a back seat, Apple’s success seems to have been predictable due to the company’s multiple and rigorous launchings.