Apple unveiled a new lineup of MacBook Pro laptops, along with a new iMac model and PC chips in a unique nighttime launch event. These updates aim to rejuvenate Apple’s Mac range, which saw a 7% drop in sales in the previous quarter due to a global slowdown in PC sales.
The new computers, available next week, maintain the same designs as last year’s models but come equipped with new chips. The iMac had not been refreshed since April 2021, and the MacBook Pro got a chip upgrade earlier in January.
At the Halloween-themed event, Apple highlighted that the new chips offer significant upgrades, including faster speeds, extended battery life, and high-end capabilities for AI applications.
The company emphasized that the new machines surpass Intel-based Macs, which began to be phased out in 2020.
In addition, Apple reduced the price of the entry-level 14-inch MacBook Pro from $1999 to $1599, albeit with a less powerful M3 chip compared to the previous year’s model.
The new MacBook Pro lineup introduces the M3 family of chips: M3, M3 Pro, and M3 Max. These chips bring enhanced performance and new capabilities to MacBook Pro, catering to various user needs. The laptops come with features like a Liquid Retina XDR display, a built-in 1080p camera, a six-speaker sound system, and versatile connectivity options.
They offer up to an impressive 22 hours of battery life, ensuring consistent performance whether plugged in or on battery. The lineup is available for order now, with availability starting on November 7.