Apple has danced around iCar speculations for a decade, but the surge in Tesla’s popularity has reportedly urged the tech giant to push further for its development.
Even Elon Musk confirmed in 2016 that Apple’s vehicular endeavours were an industry-wide open secret, remarking to the BBC, “It’s pretty hard to hide if you hire a thousand engineers to do it.”
In that same year, Apple seemingly acknowledged this when they informed US transport regulators of their enthusiasm for automated systems, particularly in transportation.
The vehicle, informally dubbed the “iCar,” is internally referred to by Apple engineers as “Project Titan.” It is expected to operate on Apple’s proprietary iOS, a logical step given the prevalence of Apple CarPlay.
This integration will forge a close bond with the iPhone, likely featuring an integrated display for music, navigation, and potentially vehicle access. Positioned as a rival to Tesla, the iCar is projected to be electric, implying a focus on comfort and utility over high-speed performance.
Initial reports envisioned a fully autonomous iCar, sans steering wheel or pedals, allowing passengers to relax, watch TV, or play games while the vehicle handled the driving. Recent industry insights, however, indicate that this level of technology is not currently viable.
According to various sources, Apple is leaning towards a less ambitious model, possibly featuring both steering controls and pedals, and functioning in a semi-autonomous capacity. It may offer autonomous capabilities on highways, but prompt drivers to assume manual control on city streets or in adverse weather conditions.
The eagerly anticipated iCar has seen its projected release date delayed multiple times. The latest reports suggest Apple is aiming for a launch window between 2025 and 2027.
Analyst Ming-Chi Kuo, known for accurate Apple product predictions, recently asserted that for a 2025 release, Apple may need significant acquisitions from existing EV and autonomous vehicle manufacturers, tweeting, “If Apple doesn’t pursue an acquisition strategy for entering the automotive market, I doubt the Apple Car can achieve mass production in the next few years.”
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