Apple has surpassed Samsung to claim the largest share of the global smartphone market for the first time in 12 years, capturing over 20% of phones shipped in the past year, according to data from the International Data Corporation (IDC).
Samsung secured 19.4% of the market, while Chinese brands Xiaomi, OPPO, and Transsion followed. Smartphone sales globally saw a decline of over 3%, amounting to nearly 1.2 billion units sold in 2023, the lowest figure in a decade.
Economic challenges and high interest rates contributed to this downturn, but market experts anticipate a recovery in the coming year.
Despite the overall decline, Apple emerged as the “biggest winner,” selling more than 234 million phones in 2023, experiencing positive annual growth, and claiming the top spot annually for the first time.
Huawei, facing regulatory challenges and increased competition, has made progress in producing its own chips after being restricted from purchasing chips using US technology. Apple’s success is attributed to trade-in offers, interest-free financing plans, and sustained demand for premium devices.
Samsung, traditionally dominating in memory chips, smartphones, and televisions, faced a setback as global demand for consumer electronics remained weak.
Increased competition from affordable Android models, especially in emerging markets, contributed to Samsung’s challenges. The IDC also noted a shifting landscape in the smartphone market, with a growing array of Android providers diversifying the market and consumers showing increasing interest in foldable phones and AI capabilities.
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