Posting on World Milk Day, the Office of the Commissioner for Animal Welfare posted a photo of cow’s udders producing milk for the industry.
The caption sparked considerable outrage, but also support, due to the message the animal commissioner wished to argue for. The post outlined how, like humans, cows do not produce milk unless they have just given birth.
The post highlighted how cows are forcefully and artificially impregnated every year to keep them producing milk. Their young are also immediately separated from their mother and fed formula whilst the mother continues to produce milk.
The milk however is taken away and sold to consumers. ‘This cycle is repeated every year and only ends with the cow’s slaughter’ the post ended, with hashtags urging people to go plant based and cruelty free.
The post caught the attention of many, with members of the industry calling the claims ‘sensational’ and ‘disappointment.’ The post was accused of intentionally misleading the public, with some saying that local farmers under employment did everything to keep the conditions of the cows healthy and humane.
On the other side of the coin, many commended the post for laying out the truth behind the industry’s practices. A topic which has very often seen polarising views, the post re-ignited the issue on a national scale.