The city of Amsterdam has just launched a new campaign targeting young British men, and Dutch men of a similar age, who want a messy weekend so that they ‘stay away.’
Research has suggested that 18 to 35 year old Dutch and British men tend to cause most nuisance in the red light district through ‘stag parties, pub crawls and all-night drink and drug benders.’
This is making life unbearable for residents, leading to the campaign being launched this week.
It will be triggered when people in Britain enter terms into search engines such as ‘stage party Amsterdam’ or ‘pub crawl Amsterdam’ or even ‘cheap hotel Amsterdam.’
Warning video adverts which list risks and consequences of excessive alcohol and drug intake, which include a tainted criminal record as well as hospitalisation, health damage and fines.
Deputy mayor for economic affairs and the inner city Sofyan Mbarki said that the city was doing more than other European countries to reject irresponsible growth.
“Visitors are still welcome, but not if they misbehave and cause nuisance. As a city, we are saying: we’d rather not have this, so stay away,” he said in a press statement.
Meanwhile, a ‘How To Amsterdam’ drive will also include posters, screens in hotel lobbies and hosts approaching people to remind them of manners. Apart from this, an earlier closing for brothels and bars will kick off this weekend as well as a ban on cannabis smoking in public in central Amsterdam from May.
#MaltaDaily