Air Malta announced that it will be replacing the traditional ‘ladies and gentlemen’ greeting with the gender neutral ‘guests’ to promote inclusivity. The airline revealed that ‘diversity and equality are core values at Air Malta, and the airline welcomes all its customers, irrespective of their nationality, race, political ideology, religion and gender.’
David G. Curmi, Air Malta’s executive chairperson stated that their customer-facing staff will be using this gender-neutral language. ‘For an airline with a multicultural clientele, inclusion is a very important value, and we want to express this attitude shift in our language as well.’
Air Malta will be following in the steps of Europe’s largest airline group Lufthansa who also adopted similar gender inclusive terminology, pushing forth in the quest for more inclusivity.
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Photo Source: Air Malta