The ad-free age of Netflix streaming is coming to an end sooner than we thought. This comes after the TV giant announced a potential shift towards advertised content just last month.
However, despite Netflix co-CEO Reed Hastings having said that ads could be used in a year or two, it seems as though this might be made possible in the last three month of 2022.
Two anonymous sources with knowledge of the communication told The Times that the plan will also crack down on password sharing amongst subscribers.
Subscribers will allegedly be given the choice between paying for cheaper prices with advertised streaming or higher priced ad-free streaming. The changes to Netflix comes amid a rough start to the year as it lost 200,000 subscribers in the first three months of 2022.
It is also expected to lose another 2 million globally by June. Netflix’s stock plummeted 35% last month, another factor prompting the switch to ads. The chiefs highlighted how competitors such as HBO Max and Hulu have maintained strong brands while offering ad-supported services.
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