Adidas introduces the FUSSBALLLIEBE Official Match Ball for UEFA EURO 2024, featuring Connected Ball Technology for the first time.
Specifically designed for accuracy, the ball’s PRECISIONSHELL and CTR-CORE ensure optimal airflow control and consistency in play. The vibrant design celebrates competing nations with bold colors and illustrations of host city stadiums.
A groundbreaking feature is the integration of adidas Connected Ball Technology, providing real-time ball data to video match officials. This technology, developed in collaboration with Kinexon, contributes to UEFA’s semi-automated offside system and facilitates quicker in-match decisions, including handball and penalty incidents.
Key features of FUSSBALLLIEBE include the ADIDAS CONNECTED BALL TECHNOLOGY, CTR-CORE for accuracy, PRECISIONSHELL for enhanced aerodynamics, and the use of SUSTAINABLE BIO-BASED MATERIALS, incorporating recycled polyester and bio-based substances like corn fibers and wood pulp without compromising performance.
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Adidas expresses the hope that FUSSBALLLIEBE brings joy to the tournament, emphasizing the importance of its Connected Ball Technology in improving the experience for officials, players, and fans. The UEFA Technical Director applauds adidas’ commitment to excellence.
The ball is officially unveiled in Berlin, initiating five days of celebratory events, including appearances by football legends, freestyle battles, and fan engagement. A roadshow will follow in other host cities, featuring pop-up football pitches and ball giveaways.
Adidas continues its social responsibility by contributing 1% of global net sales from footballs to Common Goal, supporting initiatives for lasting social change.
FUSSBALLLIEBE, with Connected Ball Technology, will be used in all 51 matches of UEFA EURO 2024TM, starting from the first match on June 14th.
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