Adidas launch line of inclusive sports bras with tweet of 25 bare breasts

Feb 11 2022

Apparel giant Adidas have announced that they will launch a new line of inclusive sports bras, but the advertisement for them isn’t what you would expect. On Wednesday, the German brand tweeted a photo of 25 pairs of bare breasts as part of their inclusive campaign.

We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.

🔗 Explore the new adidas sports bra collection at https://t.co/fJZUEjvopQ #SupportIsEverything pic.twitter.com/CESqmsXOwI

— adidas (@adidas) February 9, 2022

While breast health and the relevant imagery remain somewhat of a taboo, Adidas jumped headfirst into such a topic by not only launching a reengineered line of sports bras but tweeting such a photo, which would be prohibited by most social media networks for violating nudity guidelines. Twitter does not have such guidelines, which make it the ideal social media platform for the announcement.

Industry equality advocate Cindy Gallop congratulated Adidas for such an initiative, encouraging Facebook and Instagram to allow such posts, with the current guidelines banning female founders from “any kind of open, healthy, educational advertising or content, let alone pics of nipples…”

The concept was designed by a team of all-female designers, testers and experts, with hopes of such a collection helping individuals who wear such apparel whilst stimulating mature and inclusive discourse.

What do you make of this?

#MaltaDaily

Kanye threatens to drop Coachella gig unless Billie Eilish apologises for ‘hurting’ Travis Scott

Feb 11 2022

In the latest instance of trials and tribulations fronted by the man formerly known as Kanye West, the rapper has issued an ultimatum to global superstar Billie Eilish after the 20-year-old said a comment which was interpreted by many as a diss towards Travis Scott.

West has stated that he will not perform at Coachella until Billie Eilish apologises to Travis Scott. “COME ON BILLIE WE LOVE YOU PLEASE APOLOGIZE TO TRAV AND TO THE FAMILIES OF THE PEOPLE WHO LOST THEIR LIVES NO ONE INTENDED THIS TO HAPPEN TRAV DIDN’T HAVE ANY IDEA OF WHAT WAS HAPPENING WHEN HE WAS ON STAGE AND WAS VERY HURT BY WHAT HAPPENED AND YES TRAV WILL BE WITH ME AT COACHELLA BUT NOW I NEED BILLIE TO APOLOGIZE BEFORE I PERFORM,” West stated on a recent Instagram post caption.

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The back-and-forth between the two was triggered by Eilish recently offering an inhaler to a distressed fan in Atlanta, going on to stay that ‘she waits for people to be okay before she keeps going.’ This follows the recent global controversy surrounding Travis Scott’s deadly Astroworld festival in 2021, which left 10 attendees dead, 25 hospitalised and around 300 partially injured.

Since then, Billie has responded to West’s post via comment, saying that she “Literally never said a thing about Travis. Was just helping a fan.”

What do you make of this?

#MaltaDaily

Former councillor & entrepreneur Silvio Zammit dies at age 57

Feb 11 2022

Earlier today, the Sliema Local Council took to Facebook to bid farewell to its former Vice Mayor Silvio Zammit, who passed away on Friday morning.

Zammit was a popular local entrepreneur, councillor and benefactor of Sliema’s St. Gregory Band Club. The local figure was also known for previously being an aide to John Dalli, where he would frequently make local headlines during the period of Dalli’s resignation from the European Commission.

In 2020, the Constitutional Court had ordered a closure on the compilation of evidence against Zammit after concluding that his rights were breached during the process. Through such closure, no further processes could have been made against Zammit, who was accused of requesting €60 million for a change in European law on snus, a type of smokeless tobacco which is only legal in Sweden.

Through various comments and social media posts, thousands celebrated the life of Zammit, who was also a well-known restaurateur, running a restaurant named after his father Peppi ‘tal-Imqaret.’

#MaltaDaily

WATCH: Locals celebrate St. Paul’s feast in Valletta after health authorities give green light

Feb 11 2022

On Thursday, locals gathered in Valletta to celebrate the feast of St. Paul’s Shipwreck after receiving the green light & adequate seating advice and protocol from the Health Authorities.

A video posted by ‘Għaqda tal-Pawlini, A.D. 1970 – Valletta’ showed an emotional moment for the local community after the statue of St. Paul was lifted and celebrated after a two-year absence. Hundreds of comments flooded various social media posts welcoming the return of the beloved feast.

Valletta Cultural Agency Chairman Jason Micallef took to Facebook to express his satisfaction in the health authorities’ go-ahead for the Valletta celebrations. “After all, today was another clear sign of a return to normality, amongst them the celebration of the largest and most delightful tradition for Maltese and Gozitans; THE FEAST.”

#MaltaDaily