Adidas launch line of inclusive sports bras with tweet of 25 bare breasts

Apparel giant Adidas have announced that they will launch a new line of inclusive sports bras, but the advertisement for them isn’t what you would expect. On Wednesday, the German brand tweeted a photo of 25 pairs of bare breasts as part of their inclusive campaign.

While breast health and the relevant imagery remain somewhat of a taboo, Adidas jumped headfirst into such a topic by not only launching a reengineered line of sports bras but tweeting such a photo, which would be prohibited by most social media networks for violating nudity guidelines. Twitter does not have such guidelines, which make it the ideal social media platform for the announcement.

Industry equality advocate Cindy Gallop congratulated Adidas for such an initiative, encouraging Facebook and Instagram to allow such posts, with the current guidelines banning female founders from “any kind of open, healthy, educational advertising or content, let alone pics of nipples…”

The concept was designed by a team of all-female designers, testers and experts, with hopes of such a collection helping individuals who wear such apparel whilst stimulating mature and inclusive discourse.

What do you make of this?

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