In September 2024, Apple held its annual product launch event, titled “It’s Glowtime,” live-streamed from the Steve Jobs Theatre at Apple Park. The event introduced the new iPhone 16 and iPhone 16 Plus.
The iPhone 16 features a 6.1-inch screen, while the Plus offers a larger 6.7-inch display. A notable addition is the customisable Action button, previously exclusive to Pro models.
Both devices are powered by the A18 chip, which drives Apple’s new Visual Intelligence, enabling users to learn about objects by simply pointing their camera.
New colour options include “Teal,” “Pink,” and “Ultramarine.”
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Apple also announced the iPhone 16 Pro and Pro Max, with 6.3 and 6.9-inch screens, respectively. Available in “Black,” “White,” “Natural,” and “Desert,” these models are optimised for Apple’s AI system, Apple Intelligence, with enhanced performance thanks to the A18 Pro chip.
The Pro models also feature upgraded cameras, including a 12MP telephoto lens and ultra wide camera.
Apple also launched the AirPods 4, which retain the same design but promise a more comfortable fit and improved audio with the H2 chip.
Additionally, the Apple Watch Series 10 debuted with a thinner design, a larger, brighter display, and new software features, while the rugged Apple Watch Ultra 2 received a new “Satin Black” titanium finish.
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