
The 2022 EU survey by the National Statistics Office (NSO) indicates widespread internet usage, with 91.5% of individuals aged 16 to 74 online, aligning with the EU average.
Notably, 97.8% of users access the internet daily. While usage decreases with age, those aged 65 to 74 show consistent growth, reaching 65% in 2022. Younger age groups, especially 16 to 24, demonstrate universal internet use.
Primary motivations include communication, information access, and entertainment. Misco’s seventh social media survey, conducted with the Malta Chamber of Commerce, analyzes usage trends since 2017. The survey, based on a random online panel, aims to avoid bias, with fieldwork in February 2024.
Key findings include rising smartphone ownership, increased internet and social media use over TV, and declining traditional news consumption.
WhatsApp shows continual growth, while Facebook remains popular for various activities across demographics. Instagram is preferred for following influencers, especially by young users but older consumers engage more in content sharing.
Social media drives online ads, while food delivery and navigational apps are prevalent. Online banking and shopping are on the rise, with differences across age groups, notably with Gen Z and older demographics.
For more information, full report can be found here.
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