Ministry for the Environment, Energy and Public Cleanliness Miriam Dalli launched the Saving Our Blue campaign for the seventh consecutive year.
The primary objective of this campaign is to raise public awareness about the negative impacts of littering, the importance of reducing waste generation, and the need to transition from single-use plastics to sustainable, reusable alternatives.
To further promote marine conservation and the protection of Marine Protected Areas, an activity book was launched which includes a variety of educational activities all themed around the marine environment.
Minister Miriam Dalli said, “Every child can be a champion for change and sustainability. We will help them lead the way in their communities by giving them the necessary tools and knowledge. When children learn about sustainable practices, they inspire their friends and encourage their families to adopt greener habits. Together, we can nurture a generation of environmentally conscious young leaders who will shape a more sustainable future for all.”
The activity book, available in Maltese and English, aims to educate young readers in an engaging and interactive manner.
Starting this coming scholastic year, this activity book will be distributed to all Year 4 students across Malta and Gozo.
With new branding, a redesigned campaign website will also be launched during this summer’s edition to enhance accessibility and usability, supporting greater engagement in campaign initiatives and clean-up activities.
Building on the success of the Virtual Reality (VR) project launched in 2023, the campaign now includes immersive experiences of 14 Marine Protected Areas, adding new sites like the Azure Window Ruins in Dwejra, Hephaestus wreck, Filfla, Billinghurst Cave, Um el Faroud wreck, Cirkewwa Marine Park at night, and Mellieħa Bay Posidonia Meadows.
Furthermore, for the third consecutive year, ballot bins will be reinstalled across various rocky and sandy beaches throughout Malta, Gozo, and Comino. A total of 60 ballot bins have been deployed this year to encourage proper waste disposal in coastal areas.
The Saving Our Blue Campaign was launched as part of a conference marking the progress of the project ‘Neptune – Restoring Our Posidonia Oceanica Seagrass Meadows’, a pilot collaboration between the MEDSEA Foundation, the Foundation de la Mer and the University of Malta.
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