Summer is finally here and as the Maltese sun begins to emerge, so does a brand new beverage in the form of Heineken® Silver. The beloved beer brand has just launched a youthful, accessible alternative which is already taking over the globe.
From launching on the metaverse to attracting massive waves of Gen-Y and Gen-Z consumers for its extra refreshing taste – Heineken® Silver is finally here and here are 5 typically Maltese scenarios where you need it in your life.
Gozo Trip
Picture this: It’s summer in Malta and the sun is shining as bright as ever, you’re on your way to your annual summer farmhouse in Gozo and waiting for you in the fridge, a case of cold ones.
No Gozo trip is complete without a case (or two… or three) of beer and this summer, Heineken® Silver should definitely be your go-to choice of booze if you’re looking for a refreshing drink to pair with your summertime revelry. Even the thought of having a beer with friends during a Gozo getaway has us craving summer more than ever.
Pool Day
Nothing quenches your thirst in the sun more than an ice cold beer an unlike most regular beers, Heineken® Silver is brewed at an ice cold temperature of -1°C. This results in an accessible & unique 4% premium lager with a crisp and subtle finish with the signature fruit aroma of Heineken® Original, that everyone can enjoy..
Heineken® Silver is perfect for daytime, later afternoons, weekends and sunny occasions so for your days chilling by the pool this summer, make sure you’re stocked on Heineken® Silver.
Boat Day
What is a summer in Malta without boat days? When you live in a sunny island such as Malta, with gorgeous blue waters everywhere you look, a boat day goes without saying.
Grab your biggest straw hat, a few snacks and some ice cold Heineken® Silver and enjoy the magnificent blue depths of the Maltese Islands while sipping on summer’s coolest beverage!
Rooftop BBQs
This summer, you need to update your BBQ checklist with some Heineken® Silver. Classic BBQ treats, fresh fruit, a selection of Maltese galletti & dips and a few ice cold brews for you and your friends is all you need to have the perfect summer evening.
Heineken® Silver radiates positivity and is all about having a good time, even if you’re not a typical beer drinker. This new product offers a less-bitter, more accessible taste while providing the same thirst quenching, summer vibes-inducing feeling we so often relate to beers.
House Parties
The be all and end all of Malta’s hottest season. Being the party island that we are, the start of the summer marks the beginning of an even more important period of the calendar year; party season.
The Maltese are known all over the world for their hospitality and revelry, which is why Heineken®’s brand new product is destined to be your companion for the summer. Party hard, drink responsibly and get ready because you’re in for the biggest summer ever!
Have you tried Heineken® Silver yet?
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