
Information published by the European Union Intellectual Property Office (EUIPO) has revealed that in Malta, 41% of young people intentionally bought fake brands over the past year.
The 2022 edition of the Intellectual Property and Youth Scoreboard highlighted that the two main factors behind this increase in intentional purchasing of counterfeits were price and availability, also shining a light on the fact that peer and social influence have an increasingly important role.
The most common intentionally-bought products were clothes and accessories (17%), followed by footwear (14%), electronic devices (13%) and hygiene, cosmetics, personal care and perfumes (12%).
However, it is also to be noted that young people are also misled into buying fakes, with the unintentional purchasing of fake products and brands standing at 37% due to difficulties in distinguishing genuine products from counterfeits.
Have you ever bought a counterfeit product?
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