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4 in 10 EU Citizens Follow Influencers on Social Media, Survey Reveals

4 in 10 EU Citizens Follow Influencers on Social Media, Survey Reveals
Nov 17 2023 Share

A recent Eurobarometer survey has unveiled a striking trend in the media landscape, emphasising the significant influence of social media influencers as a source of news. While TV remains a prominent choice for 71% of EU respondents to access news in the last seven days, the study highlighted a noteworthy revelation: 4 in 10 EU citizens actively follow influencers on social media for their news updates.

The survey shed light on the changing dynamics of news consumption, indicating that influencers wield considerable impact in shaping public opinion and disseminating information. The findings underscore the emergence of a new paradigm, where individuals across the European Union increasingly turn to online personalities for their daily news intake.

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Notably, people in Malta and Cyprus emerged as frontrunners in this influencer-led news consumption trend, with 70% revealing that social media is their primary source of news. Hungary followed closely in second place, with 56% of respondents depending on social media for their news updates. Latvia, Greece, and Bulgaria rounded out the top three with a shared percentage of 55% reliance on influencers for news.

As influencers continue to play a pivotal role in shaping the media landscape, it prompts contemplation on the future of traditional news outlets and their ability to adapt to the evolving preferences of a digitally-engaged audience.

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Maltese Most Likely in EU to Get News From Social Media

Maltese Most Likely in EU to Get News From Social Media
Nov 17 2023 Share

A recent Eurobarometer survey has brought to light the evolving landscape of media consumption habits, revealing that people in Malta and Cyprus are most likely to get their news from social media platforms. Despite television being a predominant source of news for 71% of respondents across the European Union, an astonishing 70% of individuals in Malta and Cyprus disclosed that they access their news primarily through social media, marking the highest rate in the EU.

The study, which examined recent media habits, positioned Hungary in second place with 56% of respondents relying on social media for their news updates. Following closely behind were Latvia, Greece, and Bulgaria, each recording a 55% dependence on social media as a primary source of news.

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The prevalence of social media as a news source is not limited to specific countries, as the survey found that 4 in 10 European Union citizens across the board actively follow influencers on various social media platforms. This trend underscores the increasing influence of online personalities in shaping public opinion and disseminating information.

As social media continues to play an integral role in the way people consume news, the findings of the Eurobarometer survey signal a noteworthy shift in media preferences. The results prompt reflection on the changing dynamics of information dissemination and the impact of social media platforms on shaping public discourse across Europe. As these platforms become key conduits for news consumption, it remains to be seen how traditional media outlets will adapt to meet the evolving preferences of today’s digital-savvy audience.

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Young Adults Need At Least €25,000 in Annual Income to Secure a Loan in 2023

Young Adults Need At Least €25,000 in Annual Income to Secure a Loan in 2023
Nov 17 2023 Share

A recent study conducted by the Foundation for Affordable Housing has shed light on growing challenges for young adults in the realm of securing loans in 2023.

The study indicates that individuals aged between 20 and 25 years now face increased eligibility criteria, with a requirement of an annual income of at least €25,000 to secure a loan. Moreover, if interest rates increase in line with international market developments, these young adults could find themselves needing over €30,000 to qualify for a loan.

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This shift in eligibility criteria not only affects the prospects of homeownership for the typical first-time buyer but also impacts renters and individuals who are separated or divorced. The study highlights that these demographics now require a higher income threshold to become eligible for a loan, further limiting their access to the housing market.

The Foundation for Affordable Housing’s study also delves into the financial strains faced by many families, revealing that 13,000 households are spending over 30% of their income on home-related expenses. This alarming statistic emphasises the heavy financial responsibilities borne by these families, underlining the urgent need for solutions to address the affordability crisis.

As the housing landscape evolves, policymakers, financial institutions, and advocacy groups are urged to collaborate in finding sustainable solutions. From reevaluating loan eligibility criteria to exploring initiatives that promote affordable housing options, addressing these challenges is crucial to ensure that young adults and struggling families are not excluded from the opportunity to secure a stable and affordable home.

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Malta With Biggest Increase in Greenhouse Gases Across EU

Malta With Biggest Increase in Greenhouse Gases Across EU
Nov 17 2023 Share

Malta has seen a sharp increase in greenhouse gas emissions, topping the European Union charts with nearly an 8% rise during the second quarter of the year, according to recent Eurostat data.

Despite this surge, Malta maintains one of the lowest rates of emissions per person in Europe, surpassed only by Sweden. The Eurostat report indicated a positive overall trend for the EU, with total emissions dropping from 867 million tonnes in the second quarter of the previous year to 821 million tonnes in 2023.

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The notable spike in Malta’s emissions is often attributed to the country’s heavy reliance on cars, with an average of 43 new vehicles hitting the roads daily. This dependency on personal transportation has long been a concern, highlighting the need for sustainable alternatives. Addressing the transportation sector’s impact on emissions could be pivotal in curbing Malta’s overall greenhouse gas output.

By addressing the root causes of increased emissions, Malta can work towards a greener and more sustainable future, contributing to global efforts in combating climate change.

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