Along with Super Bowl themed shirts, 3D avatars will be coming to Messenger, Facebook and Instagram as part of a ‘metaverse-focused strategy.’ With Facebook changing its company name last fall, it promised an upcoming strategy which would blend VR, AR and the company’s existing social media platforms.
Today, Meta announced that its 3D VR avatars will be showing up on the company’s other apps – Facebook, Messenger and Instagram, with a limited time Super Bowl themed jersey. The current avatar-creation tools which are already on the Oculus Quest 2, and were updated last year, will start appearing on other Facebook apps.
However, using them beyond profile images will mainly happen through sticker-pack-type emoji for now. The avatars will be animated with expressions which can be sent n messages on Messenger or put into Instagram posts. The changes are set to first come to the US, Mexico and Canada but will eventually spread out to other regions next. Facebook already had avatar profile image options before, but the update adds 3D animations.
Meta’s GM of Avatars and Identity Distribution said that the meta verse is seen as an interconnected digital world which bridges VR, AR mobile and computer. ‘Being able to offer avatars across all the platforms is one of our first steps towards making this vision for the metaverse a reality.’ Meta still isn’t allowing more than one avatar ti exist per profile in any app. They are currently designed to be singular, and humanoid based. Meta’s head of Metaverse, Vishal Shah, said that a big part of the company’s avatar and metaverse strategy will be selling virtual items, either for virtual spaces or as avatar accessories.
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