It was around 10 years ago, in 2013, that a giant rabbit wearing pink trousers, pink bowtie and a green waistcoat first appeared on the local scene.
In a short span of time, Fonzu l-Fenek sang and danced his way into the hearts of Maltese and Gozitan children, and not only. Today, few are those who have not heard of Fonzu l-Fenek, and if you ask people on the street, many will be able to sing the refrain of the Fonzu’s signature song.
This is hardly surprising given that, since it was uploaded on YouTube, the video of the song has been played more than one million six hundred thousand times… an average of over 400 times a day.
Suzanne Piscopo, a Professor in the Faculty of Education at the University of Malta, and her husband Michael Piscopo, the brains behind Fonzu l-Fenek, revealed how:
“The aim of the project was to promote the consumption of healthy food among young children, taking into consideration the Maltese context and using the Maltese language where possible.”
“It was at that time that Michael and I thought it would be ideal if the message were delivered via a character that children could relate to. After we did a survey among primary school students, a sort of small-scale election, Fonzu was chosen as the mascot. From that day on, Fonzu l-Fenek never looked back.”